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Customer Support AI
Haptik
Enterprise conversational AI for support, sales, and WhatsApp automation, built for large India-based and global brands.
Spec sheet
Starting price
Custom
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Curated 1 Aug 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
The strongest India-built choice if you are a mid-to-large brand that wants a done-for-you enterprise deployment with real language coverage. The catch is opaque, sales-led pricing that prices out smaller teams unless you use the newer SMB pack.
FindThatSoftware has manually reviewed this listing against 2 public sources. Check source links before buying because pricing and availability can change.
In short
Haptik is listed under Customer Support AI, reviewed for Indian buyers. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for mid-to-large brands with high support volume; a poor fit for retail chains competing with Reliance, because the vendor sits inside the group they are fighting for the same customers.
What Haptik costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
What actually changes for a buyer in India.
- Watch for
- Enterprise pricing is quote-only via sales; third-party sources put minimums in the thousands of dollars a year, though Jio Haptik separately sells an SMB WhatsApp AI pack around 10,000 rupees for 2,000 conversations.
Paying for more than Haptik? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Haptik fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Haptik?
Haptik (a Jio/Reliance company, based in Mumbai) builds AI agents that handle customer support, lead qualification, bookings, and post-sales queries across WhatsApp, web chat, Instagram, and voice. It uses generative AI on top of a company's own knowledge base to answer FAQs and hand off to human agents, and supports 22 Indian languages. It is used by brands like Jio, Cred, Ola, PVR, and Zepto, and now also sells a lower-cost WhatsApp AI agent pack for SMBs via Interakt.
What you gain, and what you give up.
The case for
- The SMB entry pack was announced at ₹10,000 for roughly 2,000 AI conversations, one of the few rupee figures published in this category.
- Support for 22 Indian languages is built in, which matters for tier two and tier three customer bases that switch language mid chat.
- Ownership by Jio Haptik Technologies brings distribution and telecom reach that smaller Indian chatbot vendors cannot match.
The catch
- There is no pricing page. The sitemap holds only blog and product URLs, and every route ends at a demo request or the enterprise sales inbox.
- The SMB motion runs through Interakt, a separate WhatsApp product, so buyers have to work out which of the two brands they are actually buying.
- Meta charges for WhatsApp conversations on its own meter, as Haptik's blog documents, so the platform fee is never the whole monthly cost.
Best for
- Mid-to-large brands with high support volume
- Teams needing multi-language WhatsApp and voice automation
- Companies wanting a managed, done-for-you deployment
Who should avoid it
- Retail chains competing with Reliance, because the vendor sits inside the group they are fighting for the same customers.
- Small businesses wanting to sign up online, since the enterprise product has no self serve path and routes through a sales inbox.
India readiness
How well Haptik fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- –Bills in INR
Not verified yet.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Compare Haptik
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Haptik compares
Against the 7 other AI support agent tools we list, from what we verified on each vendor’s own pages.
Less common among the other AI support agent tools
Recorded for Haptik and for at most a third of the 7 others we list.
- AI customer service agent
- AI sales agent
- Custom dashboards
- Human handoff
- Agent copilot
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Haptik
Compare practical options in the same category by price, fit, and caveats.
What we verified about Haptik
Read from Haptik’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Haptik does
Features we confirmed32
- Voice AI agent
- Voice AI Agents automate phone calls with intent detection and context-aware responses
- Human handoff
- Seamless escalation of complex queries from AI agent to human agents
- Custom dashboards
- Analytics gives custom dashboards on agent performance and CSAT/NPS metrics
- AI sales agent
- AI Sales Agent enables purchases with tailored product recommendations
- AI customer service agent
- Dedicated AI Customer Service Agent product streamlines support without pre-built journeys
- Agent copilot
- Smart Agent Chat ships with an AI Agent Co-Pilot for human agents
- AI booking agent
- AI Booking Agent drives bookings and reservations conversationally
- Background noise cancellation
- Site banner blog headlines noise cancellation as mission-critical in their voice stack
- Dynamic call routing
- Voice section routes calls by actual need rather than rigid IVR menus
- Gen AI consulting services
- Services menu offers Gen AI Consulting from proof-of-concept to production
- Google maps search chat entry
- Integrations list Google Business Messages from Maps and Search entry points
- Indian language support
- Blog covers Hinglish and our research records 22 Indian languages supported
- Insights agent
- Insights Agent automates analysis of agent performance, user sentiment and SOP compliance
- Instagram direct messaging
- Instagram Direct is a supported engagement channel
- Lead qualification bot
- AI Lead Qualification Agent captures qualified leads for personalised engagement
- Live web retrieval with guardrails
- Leverages real-time web information with clear boundaries to stay on-brand
- Llm response caching
- Advanced caching system minimises unnecessary LLM calls to control cost
- Messenger virtual assistant
- Facebook Messenger virtual assistants sell products and offer support
- Multilingual 100 plus languages
- Voice and agent builder claim multilingual fluency in 100+ languages
- Multi llm model choice
- Flexible Model Selection lets you experiment with GPT, Llama and Claude
- Multi step agent actions
- Users can instruct the AI to perform multiple actions in a single command
- No code agent studio
- Agent Studio lets you build your AI agent without engineering
- Omnichannel agent inbox
- Smart Agent Chat centralises agent support across channels
- Product catalog recommendations
- Smart Recommendations uses insights from your product catalog
- Rag over enterprise documents
- Fine-tunes agents on PDFs, DOCX, PPTX, CSVs and your website using multiple RAG systems
- Rcs business messaging
- RCS Business Messaging is listed as a supported channel
- SMS deflection
- SMS channel is offered to deflect call-centre engagements and save cost
- Sop compliance monitoring
- Insights Agent explicitly tracks SOP compliance in conversations
- System orchestration
- Unifies disconnected tools and databases into a single intelligent workflow
- Web chat widget
- Web is listed as a deployment channel alongside WhatsApp and voice
- Website knowledge ingestion
- Agents can be grounded on your own website content
- WhatsApp automation
- WhatsApp is a first-class channel with a dedicated solution page
What people use it for3
- Sell over WhatsApp
- Sales agents and Shopify, Magento and Fynd connectors target in-chat selling
- Deflect support tickets
- Our research records post-sales query handling among the deployed use cases
- Run a calling operation
- Voice agents handle large volumes of phone queries
Works with38
- Zoho salesiq
- Zoho SalesIQ integration automates marketing, sales and support
- Zendesk
- Zendesk Support and Chat integration is listed
- WhatsApp API integrates with Haptik to build a chatbot in days
- Twilio
- Twilio listed as a customer engagement communication integration
- Tableau
- Tableau listed among analytics integrations
- Stripe
- Stripe integration collects payments during user journeys
- Shopify
- Shopify integration takes the online store to end users on their channel
- Salesforce
- Salesforce chatbot with friction-free live agent handoff and knowledge base integration
- Razorpay
- Razorpay integration lets users transact inside the conversation
- Power BI
- Microsoft Power BI listed among analytics integrations
- Payu
- PayU integration covers the shopping journey from discovery to payment
- Paypal
- PayPal integration generates and sends invoices to users
- Microsoft teams
- Microsoft Teams integration creates an intelligent virtual assistant inside Teams
- Magento
- Magento 2 store owners can integrate their Haptik bot
- Line
- LINE is listed among supported channels
- Leadsquared
- LeadSquared integration ingests and manages leads from conversations
- Interakt
- Interakt is listed as a WhatsApp connector and sister product
- Instagram is a listed channel integration for proactive engagement
- Infobip
- Infobip listed as a WhatsApp connector
- Hubspot
- HubSpot integrates with the Haptik bot for customer context
- Gupshup
- Gupshup listed as a WhatsApp connector option
- Gorgias
- Gorgias listed among CRM and livechat integrations
- Genesys
- Genesys listed among contact centre integrations
- Freshdesk
- Freshdesk integration combines AI with human agents
- Facebook messenger
- Facebook Messenger listed among channel integrations
- Exotel
- Exotel integration turns missed calls into WhatsApp assistant opt-ins
- Clevertap
- CleverTap clients can use Haptik as a WhatsApp BSP for campaign notifications
- Cibil
- CIBIL integration lets users check credit score and report via the assistant
- Fynd
- Fynd store integration is listed for Indian commerce sellers
- Google business messages
- Google Business Messages listed under channels
- Netcore
- Netcore listed as a WhatsApp connector with full-stack martech
- Nice cxone
- NICE CXOne listed among contact centre integrations
- Setu
- SETU integration embeds UPI payment details for two-click payment
- UPI payments
- SETU connector enables getting paid over UPI inside chat
- Usu knowledge management
- USU Knowledge Management listed among knowledge base integrations
- Vivaconnect helo
- Helo by VivaConnect is a listed WhatsApp connector
- Zendesk guide
- Zendesk Guide listed among knowledge base integrations
- Zendesk sunshine
- Zendesk Sunshine listed among CRM and livechat integrations
Terms, compliance and how you buy23
- Sales led only
- Every navigation route terminates at a demo request or enterprise sales inbox
- No self serve signup
- Enterprise product offers no online sign-up, only demo forms
- ISO 27001 certified
- Security section states compliance with ISO standards
- GDPR compliant
- Security section names GDPR among compliance frameworks
- Ccpa cpra compliant
- Security section names CCPA and CPRA compliance
- Conflict for reliance competitors
- Retail chains competing with Reliance are buying from the group they compete with
- Cybergrx assessed
- Security section lists CyberGRX among its assessments
- Decade old vendor
- Advantage section cites a decade of building conversational AI for enterprises
- Enterprise only
- Positioned for 500+ leading enterprises with no self-serve path
- Fips 140 2
- Security section names FIPS 140-2 cryptographic compliance
- Independently audited
- Platform is independently audited by BDO India LLP
- India built
- Jio Haptik Technologies is Mumbai-based and India-origin
- Managed deployment
- Our research notes a done-for-you enterprise deployment model
- Marquee india logos
- Testimonials from PVR INOX, Tira, Eureka Forbes, Kotak Life and Pepperfry
- Meta message fees extra
- Meta charges WhatsApp conversations on its own meter beyond the platform fee
- Microsoft partner
- Described as a strategic partner of Microsoft
- Openai partner
- Described as a strategic partner of OpenAI with priority feature access
- Owned by reliance jio
- Branded as Jio Haptik, part of the Reliance group
- Quote only pricing
- There is no pricing page anywhere on the site, only Get A Demo
- Roi calculator published
- Resources menu offers an ROI calculator for prospective buyers
- Smb motion via interakt
- Interakt is listed as a separate product for the smaller WhatsApp buyer
- Two brand confusion
- Buyers must work out whether they are buying Haptik or Interakt
- Vertical solution pages
- Industry pages cover retail, travel, fintech, edtech, media, healthcare, insurance, mortgage and telecom
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Haptik official sitehttps://www.haptik.ai/
- Jio Haptik SMB AI agents at 10,000 rupees (Analytics India Magazine)https://analyticsindiamag.com/ai-news-updates/reliances-jio-haptik-rolls-out-ai-agents-for-small-businesses-at-%E2%82%B910000/
Editorially curated, with deeper source-checking in progress. How we research & rate software →
Haptik questions
Does Haptik give a GST invoice in India?
- Haptik issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Haptik good for Indian small businesses?
- It suits mid-to-large brands with high support volume. It bills in a foreign currency, so expect the card forex markup on every charge. It is not the right pick for retail chains competing with Reliance, because the vendor sits inside the group they are fighting for the same customers.
Does Haptik have a free plan?
- Haptik does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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