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Lead Generation & Data
Apollo.io
B2B sales intelligence and engagement platform with a large contact database, prospecting, and email sequences.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A strong all-in-one for outbound teams that want a big lead database plus built-in sequencing at competitive pricing. Data accuracy varies by region, so verify Indian/APAC coverage for your segments, and clean lists before sending. Verify current per-user and credit pricing for your volume.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Apollo.io?
Use it if outbound sales teams prospecting at scale. Avoid it if an agency that wants to hand enriched Apollo data to its clients cannot use a standard plan without a separate reseller agreement.
Spec sheet
- Starting price
- ₹4,863/mo$49/user/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Apollo.io?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Apollo.io is a sales & crm / lead generation & data for Indian buyers. All-in it runs about ₹4,863/mo for a GST-registered business ($49/user/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for outbound sales teams prospecting at scale, and a poor fit if an agency that wants to hand enriched Apollo data to its clients cannot use a standard plan without a separate reseller agreement.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Cancellation, upgrade and downgrade rules are published in detail, including that add-on credits bought mid-cycle stay usable until the billing period ends
- Email campaigns are included on every account, and the free Starter plan stays free forever rather than expiring after a trial
- Trials include 50 credits and 5 mobile credits with almost every feature of the plan you selected
The catch
- Unlimited plans are capped by fair use. A paying account gets the lesser of spend divided by 0.025 dollars or 1 million credits a year
- Non-paying accounts on an unlimited plan are held to 10,000 credits a month, which is the real ceiling behind the word unlimited
- Downgrades take effect immediately and access drops at once, but no refund is issued for the unused part of the term
- Standard plans are licensed for internal business use only. Reselling Apollo data or powering a customer-facing product needs a separate agreement
True India price
Registered business, per month
₹4,863
Apollo.io advertises $49/mo. A GST-registered business in India pays about ₹4,863 a month (₹58,351/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹5,738 a month.
- Sticker price
- $49/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹4,863
- Registered per year
- ₹58,351
- If you can't reclaim GST
- ₹5,738
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Apollo.io has a free plan with limited credits; paid plans start at $49/user/mo (Basic, billed annually; monthly costs more). Confirm current pricing on Apollo.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Apollo.io fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Apollo.io compares
Against the 6 other sales intelligence toolswe list, from what we verified on each vendor’s own pages.
Less common among the other sales intelligence tools
Recorded for Apollo.io and for at most a third of the 6 others we list.
- AI assistant
- Bring your own llm key
- Lead scoring
- Meeting scheduler
- Email sequences
- Single sign on
- Advanced search filters
- Conversation intelligence
Also in most alternatives
Recorded for at least half of the 6 others, and for Apollo.io.
- Chrome extension
- B2B contact database
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Apollo.io? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Apollo.io?
Apollo.io combines a large B2B contact and company database with prospecting filters, email/LinkedIn sequences, and CRM enrichment. It targets sales teams that want to find, contact, and track leads in one tool rather than buying data and outreach separately.
Best for
- Outbound sales teams prospecting at scale
- Founders building lead lists + outreach in one tool
- SDRs wanting data plus sequences
Who should avoid it
- An agency that wants to hand enriched Apollo data to its clients cannot use a standard plan without a separate reseller agreement
- A team sending from a mailbox that is neither Gmail nor Microsoft cannot connect it on a free plan and has to pay first
What Apollo.io does
What we verified about Apollo.io
Read from Apollo.io’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed27
- Website visitor identification
- Inbound add-on identifies up to 50,000 companies a month
- Single sign on
- SSO and advanced security configurations on the Organization plan
- Meeting scheduler
- 3 meeting events on Basic, 6 on Professional, unlimited on Organization
- Mcp server
- Apollo MCP is a listed platform surface for AI assistant access
- Email sequences
- 2 sequences on Free, unlimited sequences from the Basic plan
- Conversation intelligence
- Conversation intelligence and sales coaching listed as use cases
- Chrome extension
- Prospecting, Gmail and Salesforce extensions on every tier including Free
- Bring your own llm key
- Organization plan lets you use your own LLM API key
- B2B contact database
- Large B2B contact and company database is the core asset
- AI lead scoring
- AI Research and AI Lead Scoring included from the Basic plan
- AI assistant
- AI Assistant limited to 5 chats on Free, introductory free on paid tiers
- Advanced search filters
- Basic filters on Free, advanced filters from the Basic plan
- AI research fields
- AI Research runs enrichment research per record even on the free plan
- Analytics and prebuilt reports
- Analytics and pre-built reports from Professional, customisable dashboards on Organization
- Call recording and AI insights
- 4,000 minutes on Professional, 8,000 on Organization
- Csv CRM and API enrichment
- CSV, CRM and API data enrichment from Basic upward
- Deal and pipeline management
- Opportunities feature manages the sales pipeline inside Apollo
- Deliverability suite and warmup
- Deliverability Suite and email warmup included from Basic
- Domain and mailbox purchasing
- Buy sending domains and mailboxes inside Apollo from the Basic plan
- Form enrichment
- Inbound add-on enriches 5,000 form contacts a month
- Intent topics
- 6 intent topics on Basic and Professional, 12 on Organization
- Parallel and power dialer
- Parallel dialer, power dialer, voicemail drop and local presence via the Advanced Dialer add-on
- Sequence ab testing
- A/Z testing of sequences from the Professional plan
- Us dialer
- US dialer available on all paid tiers with credits applying
- Verified emails and phone numbers
- Chrome extension surfaces verified emails and phone numbers while you work
- Waterfall enrichment
- Waterfall enrichment across data providers from the Basic plan
- Workflow automation
- Automated workflows unlock from the Professional plan
What people use it for4
- Capture and qualify leads
- Inbound solution qualifies and acts on inbound leads in seconds
- Enrich CRM records
- Data enrichment solution keeps CRM data always fresh
- Coach reps from call recordings
- Sales coaching and conversation intelligence built on recorded calls
- Run outbound prospecting
- Cold calling, dialer and local presence are named use cases
Works with9
- Sendgrid
- SendGrid listed in the integrations FAQ
- Salesloft
- SalesLoft named alongside Outreach in the integrations FAQ
- Salesforce
- Salesforce integration plus a dedicated Salesforce Chrome extension
- Outreach
- Outreach named as a supported outbound platform integration
- Microsoft 365
- Microsoft Office mailboxes can be connected after paying
- Marketo
- Marketo listed among Apollo integrations
- LinkedIn integration for prospecting from profiles
- Hubspot
- HubSpot named in the integrations FAQ
- Gmail
- Gmail extension and mailbox connection, the only option on free accounts
Terms, compliance and how you buy24
- Self serve signup
- Buy now buttons with published per-seat prices on every paid tier
- Credit based pricing
- 900 credits a year free, 30,000 to 72,000 per seat per year on paid tiers
- 14 day trial on paid tiers
- Basic and Professional offer a 14-day trial with 50 credits and 5 mobile credits
- Addon credits survive downgrade
- Add-on credits bought mid-cycle stay usable until the billing period ends
- Addon priced per team
- Inbound and Advanced Dialer add-ons are $119 per team per month, not per seat
- Affiliate and reseller programs
- Affiliate, solutions, technology and data reseller partner programs published
- Annual discount 24 percent
- Annual billing saves 24 percent versus monthly
- Cancellation at end of term
- Cancellations take effect at the end of the current billing term
- Dialer is us only by default
- International dialing requires the $119 Advanced Dialer add-on
- Fair use caps behind unlimited
- Unlimited plans capped at the lesser of spend divided by $0.025 or 1 million credits a year
- Free account credit ceiling
- Non-paying accounts on an unlimited plan are held to 10,000 credits a month
- Free forever plan
- Free Starter plan stays free forever rather than expiring after a trial
- Gmail only mailbox on free
- Free accounts can connect only Gmail mailboxes, other providers require paying
- Internal use only licence
- Standard plans are licensed for internal business use only
- Legacy credit system migration
- Some listed features require the new credit system, existing customers may still be on legacy
- No INR billing
- No rupee pricing, so Indian buyers carry forex
- No refund on mid term downgrade
- Downgrades take effect immediately with no refund for the unused term
- Per seat pricing
- Basic $49, Professional $79, Organization $119 per seat per month
- Record selection limits
- Record selection limits cap how many database records you can select at once
- Reselling needs separate agreement
- Powering a customer-facing product or reselling data needs a separate agreement
- Sales quoted custom plan
- Custom plans through sales for enterprises needing API access, security and governance
- Three seat minimum on top tier
- Organization requires a minimum of 3 seats
- Usd billed
- Prices in US dollars and explicitly exclude applicable taxes
- Visitor contact identification us only
- Website visitor contact identification is explicitly US only
Compare Apollo.io
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
See all Apollo.io alternatives
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Apollo.io has a free plan with limited credits; paid plans start at $49/user/mo (Basic, billed annually; monthly costs more). Confirm current pricing on Apollo.
Verified against the sources above. How we research & rate software →
In practice
Where Apollo.io fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack to automate outbound sales for a B2B service business in India
Build a tight prospect list, write specific non-spammy copy, run sequenced email and LinkedIn outreach, track every reply in an INR-billed CRM, and book calls; automate the busywork, not the judgement.
- Tools in stack
- 13
Read the record →
Software Stack To Solo Founder Launching A B2B SaaS On A Tight Budget
Ship cheaply: version and build your code on GitLab, host on an affordable INR plan from Hostinger, bill through Cashfree if you are India-registered or Stripe if you sell globally, capture leads with Apollo and Bigin, and lean on free plans for email, support, and passwords.
- Tools in stack
- 15
Read the record →
Software stack to build and run a SaaS startup in India
Ship on GitLab and AWS, run the team on Asana and Airtable, acquire customers with Apollo and an AI SDR, bill with Razorpay for India and Stripe for global on top of Zoho Books, and support plus measure users with Intercom, Mixpanel, and Metabase, with 1Password guarding access.
- Tools in stack
- 17
Read the record →
Does Apollo.io give a GST invoice in India?
Apollo.io does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Apollo.io good for Indian small businesses?
Apollo.io can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Apollo.io have a free plan?
Apollo.io lists a free plan, but check the official pricing page for current usage limits before choosing it.
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