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India-first, RBI-licensed payment gateway and payouts platform supporting UPI, cards, net banking, and cross-border payments.
Strong India-first choice for collecting payments online: native UPI/RuPay support, full RBI licensing including cross-border (PA-CB), and competitive INR-denominated pricing make it well-suited for Indian D2C, SaaS, and marketplace sellers. Caveat: the headline promotional rate carries volume and UPI-mix eligibility conditions, so verify your effective rate against your own transaction profile before committing, and confirm cross-border/forex charges if you sell internationally.
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Use it if indian e-commerce and D2C brands collecting payments online. Avoid it if businesses outside India seeking a primary domestic gateway in their own market.
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What actually changes for a buyer in India.
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Audit my stackCashfree Payments is a Bengaluru-based, RBI-licensed payment aggregator offering payment collection (180+ payment modes including UPI, cards, net banking, wallets, BNPL, and EMI), payouts and bulk disbursals, recurring payments via UPI AutoPay and eNACH, and cross-border collections in 140+ currencies with INR settlement. It holds RBI Payment Aggregator (PA), Payment Aggregator-Cross Border (PA-CB), and Prepaid Payment Instrument (PPI) licences, and serves over a million Indian businesses including Swiggy, Nykaa, CRED, and Meesho. It also offers a Secure ID KYC/verification suite (Aadhaar, GST, video KYC).
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See how Cashfree Payments stacks up against the best options for a specific kind of business.
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These stacks show when to use this tool, what comes before it, and what should be handled manually first.
This list covers CRM, email marketing, payment collection and password management but does not include full accounting or advanced sales‑intel tools
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Start with the product itself: a place to write and ship code, host it reliably, and catch errors in production, because nothing else matters until customers can actually use what you built. Next, get the team coordinated with project management and a shared knowledge base so work and decisions are not lost in chat. Then put customer acquisition on a real CRM so leads, demos, and deals are tracked rather than living in inboxes. Add billing and accounting once you have paying users, choosing payment rails that fit whether you sell to India, abroad, or both, and keep GST-clean books from day one. Finish with customer support, product analytics, and access security so you can keep users happy, see what they actually do, and not get breached. Do not buy enterprise sales, analytics, and security suites before you have product-market signal; sequence around shipping and getting your first paying customers.
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Start by putting every lead into one real-estate CRM so portal enquiries from 99acres, MagicBricks, and Housing stop getting lost across phones and spreadsheets. Layer a WhatsApp Business platform on top, since most Indian buyers reply on WhatsApp and not email, and use it to follow up, share brochures, and confirm site visits. Once a buyer is serious, collect the token or booking amount through an Indian payment gateway so money is tracked against the lead instead of stray UPI screenshots. Get the booking form or agreement e-signed (Aadhaar eSign where you need stronger validity) to close faster without chasing wet signatures. In parallel, run listing promotion and creatives to keep new leads flowing, and keep books and GST clean so brokerage income and TDS are reconciled. Sequence it CRM first, then WhatsApp, then payments and e-sign, then marketing and accounting once volume justifies it.
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Use Cashfree Payments if indian e-commerce and D2C brands collecting payments online. Avoid it if businesses outside India seeking a primary domestic gateway in their own market.
Cashfree Payments is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Cashfree Payments lists a free plan, but check the official pricing page for current usage limits before choosing it.
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