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FindThatSoftwareSoftware catalog
WhatsApp Business
Zoko
WhatsApp commerce and team-inbox platform built for D2C/Shopify sellers, with catalogs, broadcasts, and conversation-based pricing.
FindThatSoftware verdictEditorial ruling
A solid pick for D2C and Shopify brands that want WhatsApp to drive sales, not just support. The catalog, broadcast, and flow tooling plus unlimited agents on the Starter plan suit growing stores. Pricing is in USD with a per-conversation markup on the entry tier, so model your monthly conversation volume. Higher tiers include large bundles with little or no markup and get cheaper per conversation as you scale.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Zoko?
Use it if d2C and Shopify brands using WhatsApp as a sales channel. Avoid it if a brand that wants to keep using WhatsApp on a handset should not sign up, because the number is locked to the API permanently.
Spec sheet
- Starting price
- ₹4,961/mo$49.99/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Zoko?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Zoko is a whatsapp business messaging and marketing platforms for Indian buyers. All-in it runs about ₹4,961/mo for a GST-registered business ($49.99/mo sticker plus about 3.5% card forex). It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for d2C and Shopify brands using WhatsApp as a sales channel, and a poor fit if a brand that wants to keep using WhatsApp on a handset should not sign up, because the number is locked to the API permanently.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Zoko passes Meta conversation rates through without a markup on the Plus, Elite and Max plans, so you pay WhatsApp rate card plus the flat fee
- The Starter plan at 49.99 dollars a month lets you add unlimited agents for free, which suits a small team fielding chats
- Eleven prebuilt ecommerce flows including abandoned checkout recovery and COD double confirmation are free on every plan, with 500,000 flow steps included each month
The catch
- Everything is prepaid. The monthly subscription is charged on day one of the billing period and you then top up credits before any conversation runs
- Zoko issues no refunds at all except for a positive prepaid balance when you close the account, and promotional credit is never refunded
- The 49.99 dollar Starter plan marks up every conversation to 0.015 dollars, so heavy senders pay far more than the 79.99 dollar Plus plan costs
- Moving a number onto the WhatsApp API is one way. You cannot return it to the WhatsApp Business app or use WhatsApp on that phone again
True India price
Registered business, per month
₹4,961
Zoko advertises $49.99/mo. A GST-registered business in India pays about ₹4,961 a month (₹59,530/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹5,854 a month.
- Sticker price
- $49.99/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹4,961
- Registered per year
- ₹59,530
- If you can't reclaim GST
- ₹5,854
- Try first
- Free trial before you commit budget.
- Watch for
- Verified ~June 2026 from Zoko's pricing page. Plans are USD-billed, starting from $49.99/mo on Starter (with a small per-conversation markup) and scaling to higher Plus, Elite and Max tiers; Plus includes 5,000 conversations. 7-day free trial. WhatsApp/Meta per-message charges and add-ons like Flows and AI agents are extra. Add forex and GST for India. Confirm current pricing on zoko.io.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Zoko fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
How Zoko compares
Against the 7 other whatsapp business toolswe list, from what we verified on each vendor’s own pages.
Less common among the other whatsapp business tools
Recorded for Zoko and for at most a third of the 7 others we list.
- Abandoned checkout recovery
- Csat collection
- Qr code generator
- Visual flow builder
- AI sales agent
- COD to prepaid conversion
- Webhook triggers
- Website chat widget
Also in most alternatives
Recorded for at least half of the 7 others, and for Zoko.
- Click to WhatsApp ads
- Shared team inbox
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Zoko? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Zoko?
Zoko is a WhatsApp Business platform aimed at e-commerce and D2C brands, especially Shopify stores. It combines a shared team inbox, WhatsApp bulk broadcasts, product catalogs and in-chat checkout, automated flows, and analytics, with unlimited agents on entry tiers. It turns WhatsApp into a sales channel by recovering abandoned carts, sending order updates, and running campaigns, rather than being a pure support inbox.
Best for
- D2C and Shopify brands using WhatsApp as a sales channel
- Teams wanting catalogs and in-chat checkout on WhatsApp
- Stores running broadcasts, cart recovery, and flows
- Small teams that value unlimited agents on the entry plan
Who should avoid it
- A brand that wants to keep using WhatsApp on a handset should not sign up, because the number is locked to the API permanently
- A low-volume seller sending a few hundred WhatsApp messages a month pays the Starter markup on every conversation and gets no free conversation allowance
What Zoko does
What we verified about Zoko
Read from Zoko’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed32
- WhatsApp voice calling
- Every plan includes bundled WhatsApp calling minutes
- Website chat widget
- Chat Widget is included in every plan, with Zoko branding
- Webhook triggers
- API & Webhooks listed as a standard feature across tiers
- Visual flow builder
- Zoko Flows gives a canvas to build multi-step WhatsApp workflows
- Shared team inbox
- Agents share one WhatsApp number for hundreds of parallel conversations
- Qr code generator
- Site navigation includes a QR Code Generator tool for WhatsApp
- Developer API
- API and Webhooks are included on all plans with dedicated docs site
- Csat collection
- Collect CSAT score is listed as a premium flow
- Conversation analytics
- Detailed Analytics is listed in every plan feature set
- COD to prepaid conversion
- Convert COD to prepaid is a listed essential flow
- Click to WhatsApp ads
- CTWA Ads support is listed in every plan feature block
- AI sales agent
- Sello AI agent takes orders and processes payments on WhatsApp
- Abandoned checkout recovery
- Recover abandoned checkouts is one of the free essential flows
- AI faq agent
- Guru AI agent is trained on store policies to answer repetitive questions
- AI order tracking agent
- Wismo AI agent connects to the store and answers shipping questions
- Auto distribute chats
- Auto Distribute Chats is a listed feature on all plans
- Bring your own number
- FAQ says any valid number from any country can be set up via OTP
- Click to WhatsApp link creator
- Site offers a click-to-WhatsApp link creator utility
- COD auto cancel flow
- COD reconfirmation with auto-cancel is a premium flow
- COD order confirmation
- Double confirm COD orders is a free prebuilt ecommerce flow
- Coupon code distribution
- Premium flow sends coupon codes to pop-up campaign numbers
- Customer tags and segments
- Customer Tags and Segments listed as a plan feature
- In chat product selling
- Homepage says AI tools sell products right inside WhatsApp
- Instagram auto reply
- Premium flow auto-replies to Instagram reels, stories and ads
- Order status notifications
- Shipped, delivered and cancelled order notifications are free flows
- Popup campaigns
- Pop Up Campaigns are listed on all Zoko pricing tiers
- Product upsell automation
- Product upsell automation is listed among the essential flows
- Quick replies
- Quick Replies appear in the feature list of every pricing tier
- Reorder reminders
- Reorder reminder automation is one of the eleven free flows
- Review collection on WhatsApp
- Collect reviews on WhatsApp is a listed essential flow
- WhatsApp bulk broadcast
- WhatsApp Bulk Broadcast is listed as a feature on every Zoko plan
- WhatsApp product catalog
- WhatsApp Catalog syncs the Shopify store catalog into chat
What people use it for5
- Support customers on WhatsApp
- Homepage argues customers now expect instant support on WhatsApp
- Sell over WhatsApp
- Catalog and Sello agent let buyers order inside the chat
- Reduce RTO losses
- COD double confirmation and auto-cancel target return-to-origin losses
- Recover abandoned carts
- Abandoned checkout recovery is the headline free flow
- Run WhatsApp campaigns
- Zoko guides notable companies to the verified blue tick mark
Works with7
- The product runs on the official WhatsApp Business API
- Shopify
- Zoko is purpose built for Shopify and syncs store catalog and tags
- Razorpay
- Razorpay is named for third-party abandoned checkout recovery
- Judge me
- Premium flow collects reviews and syncs them to the Judge.me app
- Instagram is a supported channel at a $9.99 monthly platform fee
- Facebook messenger
- Facebook is listed as a free platform channel in pricing
- Gokwik
- Third-party abandoned checkout recovery names GoKwik explicitly
Terms, compliance and how you buy49
- Self serve signup
- Sign-up and plan changes happen inside the Zoko app without sales
- No card required
- Footer repeatedly states the trial needs no card
- D2C ecommerce oriented
- All prebuilt flows and testimonials are ecommerce store use cases
- 7 day free trial
- Pricing page advertises a 7-day free trial with no card needed
- Agent cap 30 before enterprise
- FAQ says more than 30 agents requires an enterprise plan
- AI agents priced per agent
- AI agents are a $24.99 per month per agent add-on
- AI commission on orders
- Sello charges 3% of order value after the first 100 orders
- AI resolution based charges
- Guru and Wismo charge $0.09 per resolution after 100 free
- Billing estimator published
- Pricing page offers an estimator to compute exact monthly cost
- Card on file required
- Purchase Terms require a currently effective credit or debit card at all times
- Conversation based pricing
- Plans bundle conversation counts with per-conversation overage rates
- Customer logo use without consent
- Terms permit Bourbon to use customer logos and name in marketing
- Customer self assesses taxes
- Terms make the customer responsible for self-assessment and remittance
- Delaware governing law
- Purchase Terms are governed by the laws of the State of Delaware
- Downgrades effective next cycle
- FAQ says upgrades are immediate but downgrades apply next billing period
- Existing WhatsApp account must be deleted
- Reusing a number requires deleting the existing WhatsApp account first
- Facebook channel free
- Platform fees list Facebook as free on all plans
- Flows prorated daily
- FAQ says flows are charged a daily rate for days published
- Flow step metering
- Fair use gives 500K flow steps monthly then $0.0002 per step
- Instagram channel costs extra
- Platform fees list Instagram at $9.99 per month on every tier
- Marketing claims no contract
- Pricing header advertises No Contracts and Cancel anytime
- Meta business partner
- Homepage states Zoko is an Official Meta Business Partner
- Monthly or annual billing choice
- FAQ says you can choose to pay by month or by year
- Netbanking accepted
- Purchase Terms allow recurring payment via Netbanking or cards
- No meta markup on upper tiers
- Plus, Elite and Max advertise conversations at no markup
- No refunds except positive balance
- Refund policy refunds only remaining prepaid balance on account closure
- Number locked to WhatsApp API
- FAQ says an activated number can never return to the WhatsApp app
- Per agent overage charges
- Upper tiers include set agents then charge $9 to $15 per extra agent
- Premium flows priced per flow
- Premium flows cost $5.99 per month per flow as an add-on
- Prepaid credit model
- FAQ states all charges are prepaid, you pay first and use later
- Prices exclusive of GST
- Purchase Terms state all prices are exclusive of tax including GST
- Promotional credit non refundable
- Refund policy excludes balances resulting from promotional codes
- Self delete wipes all data
- Refund page warns deleted accounts have all data wiped irrecoverably
- Shopify first
- Product is explicitly positioned as WhatsApp built for Shopify stores
- Starter tier marks up conversations
- Starter charges $0.015 per conversation as a markup on all conversations
- Subscription charged on day one
- Monthly subscription is charged on the first day of the billing period
- Thirty day invoice dispute window
- Fee disputes must be raised within thirty working days of invoice
- Thirty day termination notice
- Purchase Terms allow termination on thirty days advance notice
- Twelve month auto renewing term in terms
- Purchase Terms set a 12-month initial term auto-renewing each anniversary
- Two percent monthly late fee
- Purchase Terms add 2% per month on outstanding overdue amounts
- Unlimited agents on starter
- Starter lets you add as many agents as you like for free
- Unused steps do not roll over
- FAQ confirms unused flow steps do not carry to next month
- Usd billed
- All published plan prices are in US dollars per month
- Us incorporated india operated
- Bourbon Science Inc is in Georgia with a Bangalore Koramangala office
- Volume discount above 250k conversations
- Discounts offered for annual committed volumes above 250K conversations monthly
- Weekday business hours support
- Purchase Terms limit support to Monday through Friday business hours
- WhatsApp rate card passed through
- Platform fees state WhatsApp charges follow Meta rate card
- Withholding tax gross up
- Customer pays withholding itself without reducing the amount paid to Bourbon
- Zoko branding on widgets
- Every tier carries Zoko branding on chat widget, popups and catalog messages
Compare Zoko
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Verified ~June 2026 from Zoko's pricing page. Plans are USD-billed, starting from $49.99/mo on Starter (with a small per-conversation markup) and scaling to higher Plus, Elite and Max tiers; Plus includes 5,000 conversations. 7-day free trial. WhatsApp/Meta per-message charges and add-ons like Flows and AI agents are extra. Add forex and GST for India. Confirm current pricing on zoko.io.
Verified against the sources above. How we research & rate software →
In practice
Where Zoko fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Zoko give a GST invoice in India?
Zoko issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Zoko good for Indian small businesses?
Zoko can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Zoko have a free plan?
Zoko does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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