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WhatsApp Business
DoubleTick
Indian WhatsApp marketing and sales tool with broadcasts, shared inbox, catalogs and automation.
Spec sheet
All-in India price
₹3,000/mo
For a registered business, billed yearly
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
A practical fit for Indian sales-led teams that want WhatsApp broadcasts, catalogs and a shared inbox to convert leads. As with all WhatsApp tools, Meta conversation charges apply on top, so factor them in and follow opt-in rules.
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Verify current pricing on the official site.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
In short
DoubleTick is listed under WhatsApp Business, reviewed for Indian buyers. It costs about ₹3,000/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for Indian sales teams selling on WhatsApp; a poor fit for small businesses testing WhatsApp for one season, because annual billing locks in twelve months before you know the channel works.
What DoubleTick costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹3,000
DoubleTick is billed in rupees at ₹3,000/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹36,000/yr). Without reclaim, add 18% for about ₹3,540 a month.
- Sticker price
- ₹3,000/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹3,000
- Registered per year
- ₹36,000
- If you can't reclaim GST
- ₹3,540
- Watch for
- Paid plans from ₹3,000/mo, scaling to higher tiers; Enterprise is custom-quoted.
More
Excludes 18% GST and Meta WhatsApp conversation charges (separate). India INR. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than DoubleTick? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho DoubleTick fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is DoubleTick?
DoubleTick is an India-built WhatsApp Business API tool focused on sales teams, offering bulk broadcasts, a shared team inbox, WhatsApp catalogs and commerce, chatbots, and CRM-style contact management. It targets businesses driving sales and conversions over WhatsApp.
What you gain, and what you give up.
The case for
- Pricing is published in rupees at ₹3,000 a month for five agents, which is rare among Indian WhatsApp API resellers
- Onboarding covering Facebook business verification and WhatsApp number registration is included free rather than billed as a separate setup project
- GST is stated up front at 18 percent on the plan price, so the invoice total matches what the pricing page implies
The catch
- Plans are billed yearly only, so the ₹3,000 monthly figure is a twelve month commitment settled as one annual invoice
- Meta conversation charges are billed on top of the plan, and the page does not disclose whether a markup is applied to them
- Starter bundles five agents and Pro ten, with each additional agent reported at around ₹500 a month beyond the included count
- The Trustpilot rating sits at 2.0 against 4.8 on G2, with complaints centred on support response and friction when leaving
Best for
- Indian sales teams selling on WhatsApp
- Businesses running WhatsApp catalogs
- Teams needing broadcasts + shared inbox
Who should avoid it
- Small businesses testing WhatsApp for one season, because annual billing locks in twelve months before you know the channel works
- Buyers who need a fully loaded cost estimate up front, since Meta conversation charges land outside the quoted plan price
India readiness
How well DoubleTick fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Compare DoubleTick
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How DoubleTick compares
Against the 8 other WhatsApp business tools we list, from what we verified on each vendor’s own pages.
Less common among the other WhatsApp business tools
Recorded for DoubleTick and for at most a third of the 8 others we list.
- Automated lead assignment
- Customer segmentation
- Excel import export
- No code bot builder
- WhatsApp flows
- Broadcast scheduling
- Bulk broadcast messaging
- Role based access control
Also in most alternatives
Recorded for at least half of the 8 others, and for DoubleTick.
- Click to WhatsApp ads
- Shared team inbox
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to DoubleTick
Compare practical options in the same category by price, fit, and caveats.
Featured in our buying guides
See how DoubleTick stacks up against the best options for a specific kind of business.
What we verified about DoubleTick
Read from DoubleTick’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What DoubleTick does
Features we confirmed44
- WhatsApp flows
- the site has a dedicated /features/whatsapp-flows page linked from the product footer
- Shared team inbox
- pricing table gives Team Inbox with 5 agents on Starter and 10 on Pro
- Role based access control
- Pro adds roles and permissions with hierarchical team management for accountability
- No code bot builder
- homepage sells a no-code bot studio with simple journeys on lower tiers and complex journeys higher up
- Excel import export
- pricing lists Excel export and Excel import as separate rows under integrations
- Developer API
- Developer API is listed as a Pro-tier feature in the pricing comparison
- Customer segmentation
- Starter includes defining customer segments; segment list is capped at 25000 on Standard
- Contact tagging
- pricing lists unlimited tags and customer tagging plus filtering based on tags and agents
- Click to WhatsApp ads tracking
- REACH section creates and tracks CTWA campaigns with end-to-end tracking
- Bulk broadcast messaging
- Starter plan includes send bulk broadcasts with unlimited messages and conversations
- Broadcast scheduling
- feature matrix caps broadcast scheduling at 10 on Standard, 20 on Pro and 100 on Enterprise
- Automated lead assignment
- automation section routes leads to the right team via custom rules by region, language or availability
- Agent number masking
- number masking is a Pro-tier feature that blocks agents from sharing their own numbers
- Agent productivity analytics
- pricing matrix tracks pending replies, conversations closed and average resolution time per agent
- AI agents on knowledge base
- homepage offers AI Agents trained on your data that handle queries 24/7 from your knowledge base
- AI auto filled custom fields
- AI custom fields scan every conversation in real time to auto-fill customer attributes
- AI chat and call summaries
- MANAGE section lists AI summaries of chats and calls for quick context
- AI chat tagging
- governance block lists AI-powered chat tagging with custom field templates
- AI sentiment analysis
- governance section detects sentiment shifts and AU Small Finance Bank testimonial cites AI-driven sentiment analysis
- Automated ordering bot
- Pro plan adds an automated ordering bot; the matrix lists Order bot separately from Welcome bot
- Automated retargeting
- broadcasting section automatically retargets customers who missed previous campaigns
- Bot journey analytics
- bot journey analytics spots drop-offs and improves flow completion rates
- Bot run logs
- automation lists a comprehensive bot runs log to debug flows with detailed interaction logs
- Broadcast analytics
- pricing lists detailed broadcast analytics plus button reply analytics
- Bulk contact import
- Bulk import is listed as a Starter feature under CUSTOMERS
- Business hours auto reply
- working hours setup auto-replies when agents are outside business hours and on holidays
- Button reply analytics
- feature comparison table has a dedicated Button Reply Analytics row
- CRM two way sync
- onboarding step 4 is embedding into your CRM with 2-way sync and a chosen sync direction
- Custom contact attributes
- custom attributes are capped at 10 on Starter, 30 on Pro and 50 on Enterprise
- Custom dashboards and reports
- ANALYSE section builds custom dashboards and reports across all numbers
- Follow up reminders and notes
- MANAGE section sets follow-up reminders and adds notes to any conversation
- Green tick verification help
- pricing FAQ asks and answers whether they help with green tick verification
- Mobile app android ios
- FAQ confirms a dedicated Android and iOS app to manage operations on the go
- Multi number broadcasting
- REACH section sells campaigns sent from multiple numbers through centralized campaign management
- Multi number WhatsApp management
- FAQ says 500+ WhatsApp Business numbers can be added to a single DoubleTick account
- Opt out stop bot
- pricing matrix lists a Stop bot under automation for opt-out handling
- Pii masking
- security section masks Aadhaar, PAN, bank account, OTP and email details in chats
- Round robin agent assignment
- pricing matrix lists both chat assignment and automatic agent assignment
- Sla breach alerts
- SLA tracking flags breaches in real time with team-wise SLA reports
- Welcome bot
- AUTOMATION section of the pricing matrix lists a Welcome bot
- WhatsApp business API reseller
- terms state Apport has partnered with WhatsApp Business Service Providers and the platform is integrated with the WhatsApp API
- WhatsApp catalog broadcast
- Starter can share products and catalogues and broadcast catalogues and products
- WhatsApp group and call management
- homepage says the centralized inbox manages WhatsApp chats, calls and groups across all numbers
- WhatsApp link and qr generators
- footer offers a free WhatsApp chat link generator and WhatsApp web QR code generator
What people use it for4
- Support customers on WhatsApp
- Operations & Service use case and CMS Prime testimonial about centralising WhatsApp support and CSAT
- Capture and qualify leads
- Marketing use case explicitly lists nurturing and engaging long-tail leads
- Sell over WhatsApp
- broadcast products and catalogues plus an order bot make WhatsApp a selling channel
- Regulated industry conversation governance
- Piramal Finance case cites digitised loan documents and masking of sensitive information
Works with4
- the entire product runs on the WhatsApp Business API with Meta-set conversation charges
- Salesforce
- footer links a dedicated /salesforce integration page under Product
- Google sheets
- Google Sheets integration is listed as a Starter-plan feature
- Meta ads conversion API
- ESMC testimonial credits DoubleTick's Meta Ads Conversion API integration for lead capture
Terms, compliance and how you buy34
- Prorated upgrades
- terms charge new subscription fees pro-rata for the subsisting month on upgrade
- No refunds
- refund policy says all services rendered are non-refundable with no credits for partial months or years
- ISO 27001 certified
- security section displays ISO 27001 alongside SOC 2 and GDPR badges
- Auto renewal default
- refund policy says monthly, quarterly, yearly and multi-year subscriptions renew automatically until cancelled in writing
- Annual billing only
- the ₹3000 and ₹4200 monthly figures are both marked '(Billed yearly)'
- 24x7 support
- the SUPPORT block of the comparison table lists 24x7 chat support
- 24 hour onboarding claim
- how-it-works section promises onboarding to full automation in 24 hours
- Cancellation by email only
- refund policy requires cancelling by emailing a written notice to support@doubletick.io
- Cin published
- footer publishes CIN U72900MH2021PTC354389 on every page
- Custom priced agents on enterprise
- Enterprise tier lists 'Custom pricing per agent' instead of a published rate
- Dedicated account manager on higher tiers
- dedicated account manager and growth consultation appear as tiered support rows
- Demo led signup
- the dominant CTA everywhere is Book a demo rather than a self-serve trial
- Enterprise positioning shift
- homepage now leads with 'Agentic AI Operating System for WhatsApp at Scale' and cites MakeMyTrip, Piramal and AU Bank
- Free onboarding included
- pricing page bundles Facebook page approval, number registration, broadcast list setup and ban-prevention guidance free
- G2 rating 4 8
- homepage claims a 4.8/5 rating on G2 Reviews
- GDPR claimed
- homepage security and compliance strip shows GDPR alongside ISO 27001
- GST charged extra
- both paid tiers state 'Additional 18% GST chargeable' beneath the price
- India built
- footer states Proudly made in India and the entity is Apport Software Solutions Private Limited
- India law mumbai jurisdiction
- governing law is India with exclusive jurisdiction of courts in Mumbai, Maharashtra
- INR billed
- pricing page quotes Starter at ₹3000 and Pro at ₹4200 per month in rupees
- Meta conversation charges passed through
- terms state conversation charges are set by Meta and will be adjusted if Meta changes pricing
- Mumbai headquartered
- corporate office is Andheri East Mumbai and registered office is Colaba, Mumbai
- Net 7 invoice terms
- terms require the subscription fee be paid within seven days from the invoice date
- No free trial published
- neither the pricing page nor the plan cards mention any free trial or free tier
- Non cancelable payment obligation
- terms say payment obligations are non-cancelable regardless of utilization by you
- Quote only enterprise tier
- the AI and ChatGPT bots tier is listed as Custom Pricing with no number
- Seat bundles not per seat
- agents come bundled 5 on Starter and 10 on Pro rather than priced individually
- Service cut off for non payment
- terms allow cancellation if payment is outstanding 15 days from activation or 1 day on auto-renewal
- SOC 2 claimed
- homepage security and compliance strip shows a SOC 2 badge
- Terms change without notice
- terms say they may be updated from time to time without any notice to you
- Vendor can reprice on meta change
- terms reserve the right to change conversation charges with no refund liability if Meta reprices
- Vendor disclaims WhatsApp ban risk
- terms disclaim liability for WhatsApp suspending or terminating your number for policy violations
- WhatsApp commerce policy restrictions
- terms require you warrant you are not in a restricted industry under the WhatsApp commerce policy
- WhatsApp only channel
- every feature on the site is WhatsApp-specific with no email, SMS or Instagram channel offered
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Verified against the sources above. How we research & rate software →
DoubleTick questions
Does DoubleTick give a GST invoice in India?
- DoubleTick issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is DoubleTick good for Indian small businesses?
- It suits Indian sales teams selling on WhatsApp. It bills in rupees and issues a GST invoice, so a registered business claims the GST back. It is not the right pick for small businesses testing WhatsApp for one season, because annual billing locks in twelve months before you know the channel works.
Does DoubleTick have a free plan?
- DoubleTick does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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