Gupshup
Large India-origin conversational messaging platform and WhatsApp Business Solution Provider (BSP), strongest at high-volume messaging.
Covers the same: Whatsapp messaging, Developer API
- Starting price
- Custom
- Free plan
- Not listed
- Data status
- Source checked 29 Jul 2026
Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
Better fit when
High-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month
Watch out for
Small businesses wanting the simplest team inbox and broadcasts
