How WhatsApp Business API pricing really works in India - the platform fee versus Meta's per-conversation charge - and how AiSensy, Wati, Interakt and Gallabox compare.
WhatsApp is where Indian customers actually reply, so moving off a personal number onto the official WhatsApp Business API is one of the highest-return steps an SMB can take. But the pricing confuses almost everyone, because there are two separate costs. Get that model straight first, then the tool comparison makes sense.
So when a tool advertises a low monthly price, remember Meta's conversation charges sit on top. Budget for both.
AiSensy is a popular India-first default for broadcasts and template messaging at low cost. It has a free forever plan (fair use) and paid plans from around Rs.2,500/month, with an AI tier near Rs.3,500. Strong fit for businesses focused on marketing broadcasts and reorder campaigns at a low platform cost.
Wati is built around a multi-agent shared inbox, which suits a front desk or support team handling many one-to-one chats. Its entry is a Rs.999 pay-as-you-go option, with subscription tiers above that; it also offers a free trial. Choose it when team collaboration on conversations matters more than pure broadcast volume.
Interakt is an India-built option with good automation and catalogue features, well suited to small e-commerce sellers who want order updates, reorder nudges and a product catalogue on WhatsApp. It offers a free trial; confirm current INR plan pricing on their site as the tiers are not always shown statically.
Gallabox leans towards sales and CRM-style contact handling with strong automation. Paid plans start around Rs.2,999/month (lower billed annually), with a free trial that includes AI credits. Good fit for teams that want WhatsApp tied into a light sales workflow.
A few buying tips that apply to all of them: template messages need Meta approval and must respect opt-in rules, so collect consent at signup (having someone's number is not consent). Model your expected conversation volume and add Meta's per-conversation charges to the platform fee before deciding - at high volume the conversation cost can dwarf the subscription.
If WhatsApp is part of a bigger lead flow, see our stack for automating WhatsApp leads in India, or browse all providers in the WhatsApp Business category.
Plan prices and Meta's conversation rates change. Confirm both on the provider's site before committing.
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