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WhatsApp Business
Wati
End-to-end WhatsApp Business API platform with a shared team inbox, chatbots, and broadcasts.
✓ Source-checked profile2 sources cited
Spec sheet
All-in India price
₹2,199/mo
For a registered business, billed yearly
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
A solid pick when multiple agents need to handle WhatsApp conversations from one inbox. Strong for support-heavy use; confirm seat-based pricing and conversation costs, which are charged on top of the platform fee.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
In short
Wati is listed under WhatsApp Business, reviewed for Indian buyers. It costs about ₹2,199/mo before GST. Prices show in rupees, but it bills from outside India, so your card may add a forex markup. It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for teams needing a multi-agent shared WhatsApp inbox; a poor fit for a support desk of six or more agents, because seat charges of $24 to $69 each quickly exceed the base plan fee.
What Wati costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹2,199
Wati is billed in rupees at ₹2,199/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹26,388/yr). Without reclaim, add 18% for about ₹2,595 a month.
- Sticker price
- ₹2,199/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹2,199
- Registered per year
- ₹26,388
- If you can't reclaim GST
- ₹2,595
- Try first
- Free trial before you commit budget.
- Watch for
- Verified ~June 2026 from Wati.
More
Entry is a pay-as-you-go starter (the fee comes back as message credits, ~500 messages, 3-month validity) plus a 7-day free trial; standard monthly subscription plans start from ₹2,199/mo. Meta per-message WhatsApp charges are billed on top. Confirm current plans on wati.io.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Wati? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Wati fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Wati?
Wati provides a WhatsApp shared team inbox, no-code chatbot builder, bulk broadcasts, and contact management on the official WhatsApp Business API. It targets sales, support, and operations teams that handle high WhatsApp volume collaboratively.
What you gain, and what you give up.
The case for
- Wati handles the official WhatsApp API setup and green tick verification with no separate setup fee, which removes the slowest step of going live
- A ₹999 one time plan returns ₹999 in message credits worth roughly 500 messages, so testing a bulk campaign costs very little
- The entry plan includes 15,000 broadcasts a month and 1,000 free automation triggers before any usage upgrade is needed
The catch
- The Growth plan is hard capped at three users and permits no additional seats at all, so a fourth agent forces an upgrade to Pro
- Extra seats cost $24 a month on Pro and $69 a month on Business, which becomes the real cost driver as a support team grows
- Message charges sit on top of the plan and are billed against Wati's own rate card rather than Meta's, so the markup is not visible upfront
- The ₹999 pay as you go account carries three months validity and needs regular sending to extend, so bought credits can lapse unused
Best for
- Teams needing a multi-agent shared WhatsApp inbox
- Support and sales operations with high WhatsApp volume
Who should avoid it
- A support desk of six or more agents, because seat charges of $24 to $69 each quickly exceed the base plan fee
- Brands sending heavy marketing volume who want Meta pass through rates, since Wati bills conversations on its own rate card
India readiness
How well Wati fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Shows rupee prices, but bills from a company outside India, so your card may still add a forex markup.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Wati
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Wati compares
Against the 8 other WhatsApp business tools we list, from what we verified on each vendor’s own pages.
Less common among the other WhatsApp business tools
Recorded for Wati and for at most a third of the 8 others we list.
- Contact management
- Omnichannel inbox
- Phone number masking
- Bulk broadcast messaging
- IP whitelisting
- REST API
- Retargeting campaigns
- Round robin assignment
Also in most alternatives
Recorded for at least half of the 8 others, and for Wati.
- Click to WhatsApp ads
- Shared team inbox
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Wati
Compare practical options in the same category by price, fit, and caveats.
Featured in our buying guides
See how Wati stacks up against the best options for a specific kind of business.
Where Wati fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Wati
Read from Wati’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Wati does
Features we confirmed27
- WhatsApp catalog
- WhatsApp catalog is listed as included on all plans
- Webhooks
- Webhooks absent on Growth, limited on Pro, extensive on Business
- Shared team inbox
- Shared team inbox is listed as included on all plans
- Round robin assignment
- Round-robin assignment is a Business plan feature
- Retargeting campaigns
- Smart retargeting is listed among Pro plan features
- REST API
- API calls are metered at 10,000, 200,000 and 20,000,000 a month by tier
- Phone number masking
- Phone number masking is a named Business plan feature
- Omnichannel inbox
- Growth plan inbox covers WhatsApp, Facebook, Instagram and QR entry points
- No code chatbot builder
- Chatbot builder listed among features included on all plans
- IP whitelisting
- IP whitelisting is listed as a Business plan security feature
- Contact management
- Contact management is listed as included across all plans
- Click to WhatsApp ads
- CTWA ads are listed from the Growth plan upward
- Bulk broadcast messaging
- Growth allows 15,000 broadcasts a month, Pro and Business unlimited
- Advanced chatbot flows
- Advanced chatbots are a Pro-tier upgrade over Growth
- AI copilot credits
- AI Co-pilot credits run 250, 500 and 1,500 free per month by tier
- Automation triggers
- Free automation triggers run 1,000, 2,000 and 5,000 a month by tier
- Auto routing conversations
- Advanced team inbox with auto-routing arrives at the Pro tier
- Carousel message templates
- Carousel templates are named as a Pro plan feature
- Catalog with payments
- Catalog with payment options is a Pro plan feature
- Green tick verification assistance
- Wati handles official API setup and green tick verification without a setup fee
- High throughput messaging
- Business does 4,000 messages a minute, with a Blitz add-on at 12,000
- Instagram automation
- Instagram automation is a Pro plan feature
- Lead qualification flows
- Lead qualification is named as a Pro plan capability
- Multiple WhatsApp numbers
- Multiple WhatsApp numbers supported on Business, with tiered add-on pricing
- Template message submission
- Template submission is listed as included on all plans
- WhatsApp business API hosting
- Wati is a WhatsApp Business Solution Provider running the official API
- WhatsApp pay API
- WhatsApp Pay API is a Business plan feature
What people use it for5
- Run WhatsApp campaigns
- Broadcast limits and volume discounts are a headline plan differentiator
- Sell over WhatsApp
- Catalog with payments and WhatsApp Pay API support in-chat commerce
- Support customers on WhatsApp
- Shared inbox exists so several agents handle one WhatsApp number
- Recover abandoned carts
- Shopify integration plus smart retargeting target ecommerce follow-up
- Capture and qualify leads
- Click-to-WhatsApp ads feed conversations into the inbox from Growth up
Works with6
- The platform runs on the official WhatsApp Business API
- Shopify
- Shopify integration is available on Pro as a paid add-on
- Salesforce
- Salesforce is named in the unlimited Business plan integrations
- Instagram is an inbox channel and has Pro-tier automation
- Hubspot
- HubSpot is named among the five integrations on the Pro plan
- Facebook messenger
- Facebook is a listed channel in the omnichannel inbox
Terms, compliance and how you buy23
- Self serve signup
- Plans are bought online with a trial and no sales conversation required
- No setup fee
- Pricing page states setup fees are none
- Dedicated account manager
- A dedicated Customer Success Manager comes only with the Business plan
- Annual discount
- Growth drops from 29 to 25, Pro 59 to 49 and Business 249 to 199 on annual billing
- 24x5 support on entry plan
- Growth carries 24x5 support versus 24x7 from Pro upward
- 7 day free trial
- Pricing page advertises a 7 days free trial
- Cancel without penalty
- Pricing page states cancellation carries no fees
- Country code based message pricing
- Per-message charges depend on recipient country code and template type
- Expensive extra seats
- At 69 dollars per extra seat, Business seat cost quickly exceeds the base fee
- Hard seat cap on entry plan
- Growth includes 3 users and permits no additional seats at all
- INR entry plan
- A 999 rupee one-time pay-as-you-go plan is offered alongside dollar subscriptions
- Integration count gated by plan
- Growth allows 2 select integrations, Pro 5, Business unlimited
- Message charges on top of plan
- Per-message Meta conversation charges are billed above the platform fee
- Meta dependent platform
- The whole product sits on Meta's official WhatsApp Business API
- No refund on unused credits
- Cancellation carries no fee but no refunds on existing credits
- Opaque message markup
- Because billing runs on Wati's rate card the markup over Meta is not visible upfront
- Pay as you go entry option
- 999 rupees one-time returns 999 rupees of message credits, roughly 500 messages
- Prepaid credits expire
- The 999 rupee account carries three months validity and needs regular sending to extend
- Salesforce gated to top tier
- Salesforce integration is listed only under the Business plan
- Seat based pricing
- Extra users cost 24 dollars on Pro and 69 dollars on Business per month
- Shopify integration costs extra
- Shopify integration is a 4.99 dollar a month add-on
- Usd billed
- Subscription plans are quoted at 29, 59 and 249 US dollars a month
- Vendor rate card not meta passthrough
- Conversations are charged against Wati's own rate card rather than Meta's
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Verified against the sources above. How we research & rate software →
Wati questions
Does Wati give a GST invoice in India?
- Wati does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Wati good for Indian small businesses?
- It suits teams needing a multi-agent shared WhatsApp inbox. It bills in rupees, so there is no card forex markup. It is not the right pick for a support desk of six or more agents, because seat charges of $24 to $69 each quickly exceed the base plan fee.
Does Wati have a free plan?
- Wati does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
What users say
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