Software stack to run a real estate brokerage in India

Capture leads from portals, ads, and referrals in one place with follow-up reminders and site-visit tracking.

Leads come from 99acres, Facebook, and walk-ins all at once, and the deal usually goes to whoever follows up first, so a CRM that never lets a lead go cold is the whole business.

Privyr is mobile-first with a free tier and fits a solo agent or small brokerage that works mostly from a phone. Zoho CRM for Real Estate is INR-billed and configurable for a small sales team that wants lead routing and the Zia assistant. LeadRat is INR-billed and built for developers and builders running an in-house sales team across projects. Pick by team size: solo to Privyr, small agency to Zoho, builder to LeadRat.

Send listings, booking details, and follow-ups over the official WhatsApp Business API instead of personal chats.

Buyers in India expect property photos and updates on WhatsApp, and a shared, API-based inbox keeps conversations with the firm instead of walking out the door when an agent leaves.

AiSensy is INR-billed with a free tier and fits budget-conscious broadcasting of new listings and offers. Gallabox is INR-billed with a shared team inbox and no-code chatbots when several agents handle the same numbers. Interakt is INR-billed and leans toward commerce and marketing automation. All three sit on the official API, so pick on inbox needs and budget.

Route inbound enquiry calls, record them, and log them against the lead automatically.

Real estate is still a phone-first sale in India, and untracked calls on personal mobiles mean no accountability and lost numbers, so cloud telephony ties every call back to a lead.

Ozonetel is an India-built, INR-billed cloud contact-centre with IVR, call routing, and CRM integration, so enquiry calls get distributed to agents and logged automatically. It suits a small sales team that runs real call volume rather than a solo agent taking a few calls a day.

Take token amounts and booking payments by UPI, card, or netbanking with a receipt trail.

Collecting token money online closes the deal while the buyer is warm and creates a clean record, which cash or cheque never does.

Cashfree is RBI-licensed, INR-billed, and strong on UPI and payment links for most brokerages. Instamojo has a free-to-start model and fits a solo agent who just needs quick payment links. CCAvenue is India-built with the broadest set of payment options if buyers pay in varied ways. All are INR-billed, so no forex penalty on collections.

Record commission income and expenses and file GST without manual spreadsheets.

Brokerage commission attracts GST and the books need to be filing-ready, so accounting that understands Indian GST saves you scrambling at return time.

BUSY Accounting is India-built, INR-billed, and handles GST billing and accounting with a free tier to start. Clear (ClearTax) adds dedicated GST filing, e-invoicing, and reconciliation when volume grows. Use BUSY for day-to-day books and ClearTax when filing gets complex; both bill in INR.