Software Stack To Set Up Sales CRM And WhatsApp Support For A 10-person D2C Brand In India

A single pipeline for leads, deals, and customer history so a 10-person team stops losing follow-ups in inboxes and personal chats.

Once more than one person touches sales, shared visibility is the difference between a followed-up lead and a lost one. INR-billed CRMs avoid forex on a tool the whole team logs into daily.

Bigin by Zoho is INR-billed with a free tier and a deliberately simple pipeline, so a small team is live in a day. Zoho CRM is the step up when you need more automation and reporting and still want INR billing and the wider Zoho suite. Freshsales is the alternative if you prefer Freshworks and want built-in phone and email; all three are priced for Indian SMBs.

One shared WhatsApp Business number where the team answers presales questions, sends order updates, and handles support, with broadcasts for offers.

For Indian D2C, WhatsApp is where buyers ask before they buy and complain after, and a personal phone cannot be shared or measured. The official Business API through a provider gives you a shared inbox, templates, and broadcast without risking a ban.

Interakt is India-built and INR-billed and aimed at D2C and e-commerce selling on WhatsApp, so catalogs and order flows fit naturally. Gallabox is INR-billed with a strong shared team inbox and no-code chatbots, which suits a team splitting sales and support duties. AiSensy is the cheapest way in with a free tier if broadcasts and reminders are your main need before you add a full team inbox.

Ticket and track support that arrives by email, web form, and social so replies have SLAs and nothing gets forgotten.

WhatsApp handles the fast lane, but returns, escalations, and email queries need a ticket with an owner and a due time. An India-built desk keeps this INR-billed and connects to the CRM your team already uses.

Zoho Desk is India-built, INR-billed, free for up to three agents, and links to Zoho CRM, making it the natural pick if you chose Bigin or Zoho CRM above. Freshdesk is the Freshworks alternative and pairs well with Freshsales, though its free two-agent plan has been withdrawn, so it starts paid. Add Freshchat only if you also want a live-chat widget and bot on your storefront alongside the ticketing desk.

A virtual business number with IVR and call recording that logs every call against the customer record in your CRM.

D2C sales and escalations still happen on phone calls, and untracked calls are invisible pipeline and unresolved complaints. India-built cloud telephony is INR-billed and integrates with Indian CRMs and mobile networks properly.

Exotel is a mature India cloud telephony platform for sales and support calling at scale, INR-billed and CRM-friendly. MyOperator is aimed at Indian SMBs wanting professional IVR and call tracking without complexity. CallHippo is the flexible pick if you want virtual numbers with an easy self-serve free-to-start tier; choose on call volume and how deep the CRM integration needs to go.