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FindThatSoftware verdictEditorial ruling
Best for very small teams that want a simple, affordable CRM and do not need advanced operations.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Bigin by Zoho?
Use it if solo users and small teams starting with pipeline CRM. Avoid it if teams that already run complex automation, because automation counts stop at 30 on Express and 100 on the top Bigin 360 tier.
Spec sheet
- Starting price
- ₹400/mo₹400/user/mo sticker
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 19 Jul 2026
- Source trail
- 2 public sources
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Claim this listing →In short
Bigin by Zoho is a sales & crm / crm for Indian buyers. It costs about ₹400/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for solo users and small teams starting with pipeline CRM, and a poor fit if teams that already run complex automation, because automation counts stop at 30 on Express and 100 on the top Bigin 360 tier.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Express at 7 dollars per user per month billed yearly covers 50,000 records, three pipelines and 30 automations, which fits most small teams.
- The free plan is a real single user tier with 500 records, one pipeline and three automations rather than a time limited trial.
- Moving up to Zoho CRM later is a supported migration with vendor tooling, so this first CRM choice is not a dead end.
The catch
- Custom fields are capped at 10 on Express, 25 on Premier and 50 on Bigin 360, which is tight past a simple sales process.
- Mass email and file storage only appear on Bigin 360 at 18 dollars per user, with 1,000 mass emails a day and 5 GB storage.
- Reviewers report outgrowing Bigin inside 6 to 12 months once lead volume and automation needs rise, forcing a move to Zoho CRM.
- Reporting depth and integrations outside the Zoho family are the most consistent complaints, so a non Zoho stack needs middleware.
True India price
Registered business, per month
₹400
Bigin by Zoho is billed in rupees at ₹400/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹4,800/yr). Without reclaim, add 18% for about ₹472 a month.
- Sticker price
- ₹400/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹400
- Registered per year
- ₹4,800
- If you can't reclaim GST
- ₹472
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Advanced CRM features may require moving to Zoho CRM.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Bigin by Zoho fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
How Bigin by Zoho compares
Against the 10 other crm toolswe list, from what we verified on each vendor’s own pages.
Less common among the other crm tools
Recorded for Bigin by Zoho and for at most a third of the 10 others we list.
- AI writing assistant
- Appointment booking
- Calendar view
- Multi factor authentication
- Payment links
- AI agents
- Call recording
- Duplicate detection
Also in most alternatives
Recorded for at least half of the 10 others, and for Bigin by Zoho.
- Mobile app
- Contact management
- Data enrichment
- Pipeline management
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Bigin by Zoho? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Bigin by Zoho?
Bigin is built for small teams that need a simple way to track leads, deals, and follow-ups without implementing a full CRM suite.
Best for
- Solo users and small teams starting with pipeline CRM.
Who should avoid it
- Teams that already run complex automation, because automation counts stop at 30 on Express and 100 on the top Bigin 360 tier.
- Sales managers who need custom reporting, because reviewers consistently describe Bigin reporting as basic next to a full CRM.
What we verified about Bigin by Zoho
Read from Bigin by Zoho’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed56
- Web forms
- No-code webforms for contacts and pipelines are on the free plan
- Two way email sync
- Two-way email integration associates incoming mail to CRM contacts
- Task management
- Tasks can be created, followed up and completed directly from pipelines
- Single sign on
- SSO comes with membership of the Zoho ecosystem
- Role based permissions
- User management with profiles and roles controls record access
- Rest API
- Developer APIs are available even on the free plan
- Pipeline management
- Core unit is customisable pipelines with stages, 1 free rising to 15 on Bigin 360
- Payment links
- Express adds payment links through Stripe, PayPal, Razorpay and Paytm
- Multi factor authentication
- Zoho OneAuth adds biometric, touch ID or OTP verification
- Multi currency
- Premier adds global selling with multiple currencies and auto exchange rates
- Mobile app
- Apps ship for iOS, iPadOS, Android and macOS on every plan including free
- Mcp server
- MCP support connects ChatGPT and Claude to Bigin data with access control
- Mass email
- Mass emails with insights start on Express, 1,000 a day on Bigin 360
- Email templates
- Email templates are listed under the marketing feature comparison
- Email open tracking
- Email insights capture the exact status of each sent email
- Duplicate detection
- Find and merge duplicates plus a Premier cleanup tool are offered
- Data enrichment
- Premier enriches contact and company records from public data sources
- Custom fields
- Custom fields go from 10 per module on Express to 50 on Bigin 360
- Custom dashboards
- Customisable dashboards with charts and KPIs start on Express
- Contact management
- Contacts, companies, products and activities management is on the free plan
- Call recording
- Built-in phone records calls directly within Bigin
- Calendar view
- Calendar view schedules and tracks tasks, calls and events
- Audit log
- Audit logs give a chronological record of every action for compliance
- Appointment booking
- One booking page is included free, 100 on Bigin 360
- AI writing assistant
- Premier adds an AI assistant drafting emails from context and intent
- AI agents
- Zia Agents run follow-ups and loss analysis autonomously around the clock
- Activity management
- Calls, tasks and events are tracked as activities against records
- AI churn risk scoring
- Churn Analyzer highlights customers showing churn signals
- AI cross sell detection
- CrossSell Genie surfaces cross-sell opportunities from customer data
- AI email reply suggestions
- Email Reply Assistant proposes contextual replies to inbound mail
- AI record summaries
- Zia summarises a deal, contact, email or WhatsApp thread automatically
- Automated voice response
- Built-in phone sets up automated voice responses and call routing
- Built in telephony
- Built-in phone makes and receives calls with recording and IVR inside the CRM
- Bulk import export
- Import and export data plus assisted data import on paid plans
- Business card scanner
- Mobile app scans a business card and populates the contact form
- Connected pipelines
- Connected pipelines automate a customer moving between team pipelines
- Developer center
- Developer centre lets partners build toppings, solutions and integrations
- Document merge templates
- Merge templates via Zoho Writer personalise documents from CRM data
- Email in shared inbox
- Bigin 360 pre-installs Email-In with 5 aliases turning inbound mail into records
- External record sharing
- External record sharing keeps customers and teammates updated on a record
- File cabinet storage
- Bigin 360 pre-installs File Cabinet with 5 GB for collecting customer files
- Free data backup
- Free data backup appears in the operations feature comparison
- Lookup and formula fields
- Premier adds advanced field types including lookup, formula and user fields
- Macos native app
- A native macOS app is listed alongside the mobile apps
- Mobile AI call transcripts
- Mobile AI gives call transcripts and WhatsApp reply suggestions on the phone
- Prebuilt pipeline templates
- Pre-built pipeline templates are listed in the sales feature comparison
- Product catalogue
- No-code product catalogue captures orders and accepts instant payments
- Real time signals
- Signals give real-time notifications of new emails and missed calls
- Scheduled automation
- Premier adds scheduled actions triggering on specific dates
- Spreadsheet sheet view
- Sheet view shows records as rows and columns for bulk editing
- Stage transition rules
- Premier adds checkpoints that block deals moving stage without required data
- Tags and notes
- Colour tags and notes are listed under customisation features
- Target meter
- Premier adds a target meter widget on customisable dashboards
- Team pipelines
- Team pipelines unify multiple customer-facing teams in one account
- WhatsApp messaging
- Express adds WhatsApp Business integration for contact conversations
- Workflow automation
- Automations run from 3 on Free to 100 advanced rules on Bigin 360
What people use it for6
- Sell over WhatsApp
- WhatsApp Business integration is a first-class communication channel
- Run a help desk
- Email-In turns group inbox mail into trackable pipeline records
- Manage sales pipeline
- FAQ and closing copy explicitly pitch against running sales in spreadsheets
- Accept online payments
- Payment links via Razorpay, Paytm, Stripe and PayPal collect money from a deal
- Capture and qualify leads
- LeadChain pulls leads from Facebook, Instagram, LinkedIn and TikTok ads
- Take online bookings
- Booking pages let prospects self-schedule meetings
Works with37
- Zoom
- Zoom Meeting integration is listed on the Express tier
- Zoho writer
- Merge templates for personalised documents use Zoho Writer
- Zoho sign
- Zoho Sign handles document signing from the Bigin dashboard
- Zoho salesiq
- Zoho SalesIQ enhances lead and customer engagement from Bigin
- Zoho meeting
- Zoho Meeting is one of three supported virtual meeting integrations
- Zoho marketing automation
- Zoho Marketing Automation captures and converts sales-ready leads
- Zoho invoice
- Free invoicing is offered through the Zoho Invoice integration
- Zoho forms
- Zoho Forms integration is available even on the free plan
- Zoho flow
- Zoho Flow is listed for moving data between work applications
- Zoho directory
- Zoho Directory is listed among the top integrations
- Zoho desk
- Zoho Desk provides advanced customer service management alongside Bigin
- Zoho campaigns
- Advanced campaign management runs through Zoho Campaigns
- Zoho books
- Zoho Books integration is listed on the Express tier
- Zoho analytics
- Advanced sales analytics comes via the Zoho Analytics integration
- Zapier
- Zapier integration is available even on the free plan
- X twitter
- X integration lets you engage leads from inside Bigin
- WhatsApp Business integration is a named Express-tier feature
- Stripe
- Stripe is one of the payment gateways behind payment links
- Razorpay
- Razorpay is a named payment gateway for Bigin payment links
- Quickbooks
- QuickBooks integration links finance and customer-facing teams from Express
- Paytm
- Paytm is listed as a supported payment link gateway
- Paypal
- PayPal is both a payment link gateway and a subscription payment method
- Microsoft teams
- Microsoft Teams integration includes Teams calling from within Bigin
- Microsoft outlook
- Microsoft Outlook integration with contact and calendar sync is supported
- Mailchimp
- Mailchimp integration is listed in the marketing comparison
- Google workspace
- Google Workspace integration is listed from the Express tier
- Google contacts
- Google Contacts sync appears in the integrations comparison
- Google calendar
- Google Calendar sync is listed in the top integrations table
- Gmail
- A Bigin add-on for Gmail captures contacts without leaving the inbox
- Facebook lead ads
- Facebook and Instagram ads lead capture is listed on Express
- Constant contact
- Constant Contact appears in the marketing integrations list
- Claude
- MCP page names Claude as a supported AI client for Bigin
- Chatgpt
- MCP support is documented as connecting ChatGPT to Bigin data
- Linkedin lead ads
- LinkedIn Ads leads flow into Bigin via LeadChain
- Tiktok lead ads
- TikTok Ads leads integration is named in the pricing table
- Zoho fsm
- Field service management is offered through Zoho FSM
- Zoho thrive
- Loyalty management is available via the Zoho Thrive integration
Terms, compliance and how you buy35
- Zoho ecosystem native
- Deep bundled ties to Books, Desk, Campaigns, Analytics, Sign and Flow
- Self serve signup
- Every paid tier can be started with Try For Free without a sales call
- No card required
- FAQ states no credit card is required to start the trial
- Money back guarantee
- Refund within 30 days monthly or 45 days annual if dissatisfied
- Budget priced
- Entry paid tier is 7 dollars per user yearly, among the cheapest CRMs
- AI credit quotas
- Premier gets 1,000 and Bigin 360 gets 3,000 AI credits monthly
- Annual discount up to 35 percent
- Yearly billing is advertised as saving up to 35 percent
- Automation count limits
- Automations cap at 3, 30, 50 and 100 across the four tiers
- Bank transfer and cheque accepted
- FAQ says annual subscriptions can be paid by bank or cheque transfer
- Cancel anytime no penalty
- Fair Terms section promises cancellation whenever you want with no penalty
- Custom field caps
- Custom fields are limited to 10, 25 and 50 per module by tier
- Data centre feature variance
- Footnote warns some features and integrations differ by data centre
- Fifteen day free trial
- Pricing header advertises a 15-day free trial on paid editions
- Free forever plan
- Free plan is a permanent single-user tier with 500 records, not a trial
- Free onboarding included
- All paid plans include a free onboarding session and admin training
- Gdpr support
- Security section documents GDPR consent and transparent processing features
- Hipaa support
- Bigin offers PHI field marking, access restriction and encryption for HIPAA
- India built
- Bigin is a Zoho product, and Zoho is a Chennai-headquartered Indian company
- INR billed
- Pricing page has a currency toggle including INR alongside USD, EUR and GBP
- Local tax charged
- Pricing note says local taxes like GST are charged in addition
- Mid term downgrade credits
- Partial annual downgrades give credits extending the remaining licences
- No auto charge after trial
- FAQ says after 15 days you drop to the free plan rather than being billed
- No forced contracts
- Pricing page repeatedly promises no forced contracts and no lock-in
- Outgrown by scaling teams
- Our researched cons note reviewers outgrow Bigin within 6 to 12 months
- Paid addon toppings model
- Extra pipelines, records, mass mail and booking pages sell as add-on toppings
- Phone email and chat support
- Paid plans include support through phone, email and live chat
- Pipeline count limits
- Pipelines are capped per tier at 1, 3, 5 and 15 respectively
- Record count limits
- Records cap at 500 free, 50,000 Express, 100,000 Premier, 1 million on 360
- Shallow reporting
- Reviewers consistently describe Bigin reporting as basic versus a full CRM
- Single user free tier
- FAQ confirms the free plan allows only one user
- Small business focused
- Positioning is explicitly balanced for small business rather than sales-only depth
- Third party subscription required for some features
- Red-flagged features need a separate active subscription in the third-party Zoho app
- Upgrade path to zoho CRM
- Moving up to Zoho CRM later is a supported vendor-tooled migration
- Weak outside zoho integrations
- Our researched cons flag non-Zoho integrations needing middleware
- Widely adopted by smbs
- Vendor claims 50,000+ small businesses across 150+ countries
Compare Bigin by Zoho
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Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Advanced CRM features may require moving to Zoho CRM.
Verified against the sources above. How we research & rate software →
In practice
Where Bigin by Zoho fits in a workflow
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Does Bigin by Zoho give a GST invoice in India?
Bigin by Zoho issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Bigin by Zoho good for Indian small businesses?
Bigin by Zoho is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Bigin by Zoho have a free plan?
Bigin by Zoho lists a free plan, but check the official pricing page for current usage limits before choosing it.
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