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CRM
HubSpot CRM
A popular free CRM foundation with strong marketing and sales expansion paths.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
Best for teams that value ease of adoption and all-in-one growth more than lowest long-term cost.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use HubSpot CRM?
Use it if SMBs and startups wanting an easy all-in-one CRM and marketing. Avoid it if small teams that need Professional features on a Starter budget, because nothing sits between 9 dollars and 90 dollars per seat per month.
Spec sheet
- Starting price
- ₹1,670/mo₹1,670/user/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 1 Aug 2026
- Source trail
- 2 public sources
Work at HubSpot CRM?
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Claim this listing →In short
HubSpot CRM is a sales & crm / crm for Indian buyers. It costs about ₹1,670/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for SMBs and startups wanting an easy all-in-one CRM and marketing, and a poor fit if small teams that need Professional features on a Starter budget, because nothing sits between 9 dollars and 90 dollars per seat per month.
The trade-off, weighed
What you gain, and what you give up.
The case for
- The free CRM stores up to a million contacts with no time limit, which is more headroom than most teams reach before they pay.
- Sales Hub Starter is 9 dollars per seat per month on annual billing against 15 monthly, and you buy only the seats you need.
- HubSpot India Private Limited issues e-invoices carrying an IRN and QR code to customers with a valid GSTIN, so GST paperwork is handled locally.
The catch
- Sales Hub Professional costs 90 dollars per seat per month on annual billing and carries a one time onboarding fee of 1,500 dollars.
- Sales Hub Enterprise is 150 dollars per seat per month with no annual discount, plus a one time onboarding fee of 3,500 dollars.
- Marketing Hub bills by marketing contacts in blocks of 1,000, so crossing from 2,000 to 2,001 contacts pushes you into the next tier.
- Automated payments above 15,000 rupees need SMS approval each cycle under Indian card rules, and a missed approval fails the payment.
True India price
Registered business, per month
₹1,670
HubSpot CRM is billed in rupees at ₹1,670/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹20,040/yr). Without reclaim, add 18% for about ₹1,971 a month.
- Sticker price
- ₹1,670/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,670
- Registered per year
- ₹20,040
- If you can't reclaim GST
- ₹1,971
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Advanced automation and reporting usually require paid hubs.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well HubSpot CRM fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How HubSpot CRM compares
Against the 10 other crm toolswe list, from what we verified on each vendor’s own pages.
Less common among the other crm tools
Recorded for HubSpot CRM and for at most a third of the 10 others we list.
- AI agent builder
- AI customer service agent
- CRM segmentation
- Landing pages
- Marketing automation
- Help desk ticketing
- Live chat
- Meeting scheduler
Also in most alternatives
Recorded for at least half of the 10 others, and for HubSpot CRM.
- Lead management
- Pipeline management
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than HubSpot CRM? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is HubSpot CRM?
HubSpot is an all-in-one CRM platform with a free core CRM plus paid Sales, Marketing, Service, and Content hubs. It is known for ease of use, a generous free tier, and strong inbound-marketing and email tooling, which makes it popular with SMBs and scaling startups. In India it bills in US dollars, and cost climbs quickly once you cross contact tiers or need the higher hubs.
Best for
- SMBs and startups wanting an easy all-in-one CRM and marketing
- Inbound-marketing-led teams
- Teams starting on a free CRM and scaling up
Who should avoid it
- Small teams that need Professional features on a Starter budget, because nothing sits between 9 dollars and 90 dollars per seat per month.
- Marketers with large mailing lists, because Marketing Hub prices on stored marketing contact count rather than on how much you actually send.
What HubSpot CRM does
What we verified about HubSpot CRM
Read from HubSpot CRM’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed22
- Meeting scheduler
- Meeting scheduling gives 1 personal link free and 1,000 links on Starter.
- Marketing automation
- Marketing Hub automates campaigns with workflows and AI.
- Live chat
- Conversations and live chat are part of the free tool set.
- Lead management
- Use cases include converting visitors into contacts and generating leads.
- Landing pages
- Content Hub and Marketing Hub build landing pages for lead capture.
- Help desk ticketing
- Service Hub provides help desk and ticketing for support at scale.
- Deal pipeline management
- Sales Hub builds and tracks pipelines of prospects through to close.
- CRM segmentation
- Free tier allows 10 active and 1,000 static CRM segments.
- AI customer service agent
- An AI customer agent resolves customer queries 24/7.
- AI agent builder
- Agent Hub is the central home for building and managing AI agents.
- AI data agent
- A data agent answers questions about customers instantly.
- AI prospecting agent
- The prospecting agent identifies and engages high-value leads.
- Answer engine optimisation beta
- AEO (Beta) tracks and improves brand visibility in AI results.
- Canned snippets
- Canned snippets go from 3 on free to 5,000 on Starter.
- Cms and content hub
- Content Hub is HubSpot's content marketing and website software.
- Conversational bots
- Conversational bots appear across Marketing, Sales, Service and Content Hubs.
- Cpq and billing
- Revenue Hub covers CPQ, billing and payments software.
- Credit usage dashboard
- Credits page promises visibility of every action taken and pay for what you use.
- CRM
- HubSpot's Smart CRM is the free core record system for contacts and deals.
- Data hub sync
- Data Hub handles data management and syncing across systems.
- Email marketing
- Marketing Hub sends marketing email with per-tier send limits.
- Form builder
- Forms are a free tool, with branding removal on Starter.
What people use it for6
- Enrich CRM records
- Startup use case is organising customer data on one platform.
- Run a help desk
- Service use case supports customers at scale with AI and a help desk.
- Send newsletters
- Automate marketing use case builds campaigns with automation and AI.
- Get paid faster
- Revenue Hub and payments automate quoting through to collection.
- Capture and qualify leads
- Generate leads use case converts visitors into database contacts.
- Manage sales pipeline
- Sales use case is generating a pipeline of high-quality prospects.
Works with6
- Zapier
- HubSpot App Marketplace lists Zapier among available connectors.
- Wordpress
- HubSpot App Marketplace lists a WordPress integration.
- Slack
- HubSpot App Marketplace listing includes Slack among top apps.
- Salesforce
- HubSpot App Marketplace lists Salesforce among its featured integrations.
- Microsoft outlook
- HubSpot App Marketplace lists Outlook among email integrations.
- Gmail
- HubSpot App Marketplace lists Gmail among email integrations.
Terms, compliance and how you buy41
- Self serve signup
- Get started free and Buy now flows require no sales conversation.
- Credit based pricing
- AI agents and features consume HubSpot Credits rather than being flat-rate.
- Annual discount
- Sales Hub Starter is $9 annually versus $15 billed monthly.
- Affiliate program
- Resources list an Affiliate Partner Program.
- Billed by marketing contact count
- Marketing Hub bills by marketing contacts in blocks of 1,000.
- Branding removal on starter
- Starter removes HubSpot branding from forms, email and meeting links.
- Contact block tier cliff
- Crossing from 2,000 to 2,001 contacts pushes you into the next paid block.
- Cost climbs with scale
- Cost climbs quickly once you cross contact tiers or need higher hubs.
- Credit allowance with starter
- Starter bundles 500 HubSpot Credits with the subscription.
- Credits 9 dollars per thousand
- Credits cost $9.00 per 1,000 when you pay annually.
- Easy onboarding
- HubSpot is known for ease of adoption over lowest long-term cost.
- Education partner program
- HubSpot Academy runs a formal education partner program.
- Email send limit on free
- Free tools allow 2,000 email sends per calendar month with HubSpot branding.
- Enterprise platform tier
- Enterprise Customer Platform is marketed separately for larger organisations.
- Failed payment on missed mandate
- A missed SMS approval fails the recurring payment under RBI rules.
- Free CRM tier
- Free tools are free for up to 2 users with no credit card required.
- Hubspot branding on free
- Free tools carry HubSpot branding on forms, emails and meeting links.
- Inbound marketing oriented
- The platform is built around inbound marketing and content-led growth.
- India entity GST invoice
- HubSpot India Private Limited issues e-invoices with IRN and QR to GSTIN holders.
- India recurring mandate friction
- Automated payments above ₹15,000 need SMS approval each cycle under Indian card rules.
- Irn and qr e invoice
- Indian customers with a valid GSTIN receive compliant e-invoices locally.
- Large app marketplace
- HubSpot Marketplace connects hundreds of third-party apps.
- Million contact free storage
- The free CRM stores up to a million contacts with no time limit.
- Modular hub pricing
- Marketing, Sales, Service, Content, Data and Revenue Hubs are priced separately.
- Multi language site
- Site is localised in German, Spanish, Portuguese, French and Japanese.
- No annual discount on enterprise
- Sales Hub Enterprise is $150 per seat per month with no annual discount.
- Not for large mailing lists
- Marketers with large lists pay on stored contacts rather than sends.
- Not for lowest long term cost
- Our verdict says choose it for adoption, not for lowest long-term cost.
- One time onboarding fee enterprise
- Sales Hub Enterprise adds a one-time onboarding fee of $3,500.
- One time onboarding fee professional
- Sales Hub Professional carries a one-time onboarding fee of $1,500.
- Per action credit cost
- Credit estimator quotes costs such as 10 credits per smart properties run.
- Per seat pricing
- Starter is $7 per seat per month and you buy only the seats you need.
- Priced on stored not sent
- Marketing Hub prices on stored contact count rather than how much you send.
- Segment criteria limited on starter
- Starter segmentation is limited to form submissions, contact properties and email activity.
- Send limit tied to contact tier
- Starter allows 5x your marketing contact tier in email sends per month.
- Small business bundle
- Small Business Bundle packages the Starter edition of every product.
- Smb and scaleup oriented
- Positioning targets SMBs and scaling startups with a free-to-paid ladder.
- Solutions partner ecosystem
- A Solutions Partner Program supports agency-led implementation.
- Startup discount program
- HubSpot runs a Startup Partner Program with discounted pricing.
- Steep tier jump
- Nothing sits between $9 and $90 per seat per month on Sales Hub.
- Usd billed
- HubSpot quotes Indian customers in US dollars across all hubs.
Compare HubSpot CRM
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
Similar tools to HubSpot CRM
Compare practical options in the same category by price, fit, and caveats.
Comparison pages
HubSpot CRM vs Pipedrive for small sales teamsHubSpot CRM is the stronger free sales-and-marketing foundation. Pipedrive wins when the main job is disciplined deal tracking for a paid sales team.Zoho CRM vs HubSpot CRM for Indian small businessZoho CRM is the value pick for Indian small businesses. HubSpot CRM wins when easy adoption and all-in-one marketing matter more than seat cost.
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Advanced automation and reporting usually require paid hubs.
Verified against the sources above. How we research & rate software →
In practice
Where HubSpot CRM fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does HubSpot CRM give a GST invoice in India?
HubSpot CRM issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is HubSpot CRM good for Indian small businesses?
HubSpot CRM is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does HubSpot CRM have a free plan?
HubSpot CRM lists a free plan, but check the official pricing page for current usage limits before choosing it.
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